Pitching for international markets
Commissioned by the International Finance Corporation (IFC) on behalf of its client Mohazo, we were charged to develop a brand. Mohazo operated over the last 20 years but needed to develop to brand equity to carve out its own market. We ammended the business approach from selling African Crafts to selling contemporary homeware founded on an African ethnic spirit. Our roles started from research, identity development, to developing brand processes to be plugged into her ISO certification.
RESULTS: The founder already widely known, acquired an agency in Holland and US. She had physical evidence for her vision. The brand continues to receive awards for its progressive approaches to its market and in business