NAIROBI STOCK EXCHANGE
Bringing to life what never existed
Following an intensive brand audit, in a separate project we were called upon to develop the official magazine for the NSE - The Nairobi Stock Exchange. From the identity development to content design and editorial all the way through to the its design; we built this magazine from scratch.
RESULTS: The magazine was received as an outstanding financial magazine for the East African Region. In managed to attract international contributors and later investors.
IFC for MOHAZO
Pitching for international markets
Commissioned by the International Finance Corporation (IFC) on behalf of its client Mohazo, we were charged to develop a brand. Mohazo operated over the last 20 years but needed to develop to brand equity to carve out its own market. We ammended the business approach from selling African Crafts to selling contemporary homeware plunged with the African ethnic spirit. Our roles carried from research, to identity development, to developing brand processes (as part of the brand's largest task would be perpetuating itself).
RESULTS: The founder already known widely acquired an agency in Holland and US. She had physical evidence for her vision.